The Adjustment Period

The programme is working.
Familiarity is increasing.

The Adjustment Period documents PRE as its presence becomes increasingly familiar to the people encountering it. Transmissions, advertisements, products, workplaces and public environments reveal an organisation already woven through the ordinary routines of its audience, offering entertainment, comfort, convenience and improvement wherever they are required. Nothing announces an arrival because there isn’t one. PRE is already here. The adjustment period is simply the time it takes everyone else to recognise it.