Apparently this is normal now.
Handy, that.
It’s Normal Now looks at the little behaviours everyone quietly adopted while insisting nothing much had changed. Accept the terms, rate the experience, track the sleep, trust the screen and carry on. None of it arrived with a grand announcement. It just became routine, then sensible, then somehow obvious. The clever bit is how quickly people stop asking who decided any of it in the first place.
They said you’d get used to it.
They were right.
Read the terms
Skip the page
Click accept
Carry on
Rate the meal
Rate the ride
Rate the service
Rate the night
Count your steps
Track your sleep
Give it things
You used to keep
No alarms
Nothing strange
No one noticed
When it changed
Nobody planned it
Nobody knew
Nobody asked
Nobody objected
It’s normal now
That’s what we say
Nobody asks
Who made it that way
It’s normal now
Perfectly fine
Nobody remembers
Who drew the line
Busy means
Doing well
If it climbs
All is well
More choice
More control
More opinions
Less of your own
Trust the number
Trust the screen
Trust whatever
Fits the routine
If it works
Don’t ask why
Keep it moving
Let it slide
Maybe it’s better
Maybe it’s not
Funny how quickly
We all forgot
It’s normal now
That’s what we say
Nobody asks
Who made it that way
It’s normal now
Perfectly fine
Nobody remembers
Who drew the line
Busy looks important.
Silence looks wise.
More looks better.
Nobody decided.
Nobody objected.
We just…
carried on.
It’s normal now
Nothing to see
Just another version
Of how things should be
It’s normal now
So we repeat
What everybody knows
Because everybody agrees
It’s normal now
Perfectly fine
Nobody remembers
Who drew the line
It’s normal…
Until someone…
Calls it strange.