Every signal needs a voice.
Every audience prefers a face.
The Face of Entertainment introduces the human figure at the centre of PRE’s public image. Presenter, performer, spokesman and reassurance mechanism become indistinguishable as familiarity is carefully converted into trust. His face appears wherever the signal requires it, offering comfort, distraction and something recognisably human to look at. PRE understands that people find systems easier to accept when somebody smiles while explaining them.
Citizens you are witnessing premium entertainment infrastructure
Front page face in fluorescent light
Smile calibrated every night
Chrome reflections on my teeth
Selling comfort underneath
Every billboard knows my name
Every breakdown feeds the flame
Neon heartbeat, corporate grace
Perfect angles, perfect face
Watch Me
Trust Me
Need Me
Repeat
I’m The Face Of Entertainment
The sound inside your head
I turn panic into rhythm
Sell you comfort instead
I’m The Face Of Entertainment
Your favourite controlled disease
If the signal starts to fail you
Look at me and stay at ease
Magazine gods and plastic saints
Airbrush smiles and nervous paint
Every camera loves the fall
So I never stop at all
Artificial superstar
Still don’t know what people are
Every room becomes my stage
Every screen becomes my cage
Watch me
Love me
Buy me
Obey
I’m The Face Of Entertainment
The sound inside your walls
Every lonely little heartbeat
Echoes when the system calls
I’m The Face Of Entertainment
Your beautiful corporate scar
If you feel yourself collapsing
Just remember who you are
I’m The Face Of Entertainment
Static glory never ends
Everybody needs a hero
Even synthetic ones pretend
Thank you for your continued admiration