Tag: Light Touch

  • Light Touch

    Light Touch

    Your privacy matters.
    Right up until somebody can make money from it.

    Light Touch grew out of growing calls to replace Britain’s data protection laws with a more “light-touch” approach in the name of innovation, AI and economic growth. Apparently the real obstacle to progress wasn’t a lack of technology, investment or ideas. It was the irritating habit of ordinary people expecting to know who was collecting their information and why. Funny how privacy is always described as a fundamental right until it starts slowing somebody’s business plan. Then it quietly becomes paperwork, bureaucracy and something we’d all be better off having a little less of. Just trust them. Probably.

    ► BUY
    EVIDENCE

    Your privacy matters to us.
    It’s just becoming
    a little inconvenient.

    Fill in your name, tell us where you live
    Tell us who you voted for, there’s prizes to give
    Tell us who you’ll vote for when election day comes
    Maybe your whole street gets the heating bill done

    Nothing suspicious, it’s a harmless little game
    Just your politics, your postcode and your name
    Then somebody asks what you’re gathering it for

    Funny how nobody likes that question anymore

    Privacy’s important
    That’s what they always say
    Right until the regulations
    Start getting in the way

    Light touch, light touch
    Cut the red tape down
    All those pesky little rules
    Getting business off the ground

    Your data’s safe with us
    Probably
    That’s the line
    Just give us fewer rules
    And everything will be fine

    Light touch, light touch
    Nothing here to see
    Funny how your privacy
    Became bureaucracy

    Now GDPR’s the villain, strangling enterprise
    Too many awkward questions about who gets what and why
    Innovation needs your data, AI needs feeding too
    Apparently the problem is the law protecting you

    Access and objection, deletion if you please
    Awful lot of rights when there’s money in the machine
    So strip away the burden, let the future through

    They probably won’t do anything
    you wouldn’t want them to

    Probably won’t profile you
    Probably won’t share
    Probably won’t find another use
    For everything that’s there

    Probably.

    Light touch, light touch
    Cut the red tape down
    All those pesky little rules
    Getting business off the ground

    Your data’s safe with us
    Probably
    That’s the line
    Just give us fewer rules
    And everything will be fine

    Light touch, light touch
    Nothing here to see
    Funny how your privacy
    Became bureaucracy

    When they want your data
    It’s innovation

    When you want it protected
    It’s regulation

    When they want fewer rules
    It’s economic growth

    And when you ask where this ends?

    Well…

    Nobody’s proposing anything.

    Yet.

    Give them your postcode
    Give them your vote
    Give them your habits
    Whatever you wrote

    Give them the rules
    Then watch them complain
    That protecting the public
    Is holding back gain

    Light touch, light touch
    Cut the red tape down
    Privacy’s expensive
    When there’s data going round

    Your data’s safe with us
    Probably
    So relax
    They only want the freedom
    To loosen up the Acts

    Light touch, light touch
    Progress guaranteed
    Funny how your private life
    Became something business needs

    We value your privacy.

    Probably.