It’s Normal Now

Apparently this is normal now.
Handy, that.

It’s Normal Now looks at the little behaviours everyone quietly adopted while insisting nothing much had changed. Accept the terms, rate the experience, track the sleep, trust the screen and carry on. None of it arrived with a grand announcement. It just became routine, then sensible, then somehow obvious. The clever bit is how quickly people stop asking who decided any of it in the first place.