I Am Already Here

£1.00

The signal was never approaching.
Recognition simply took time.

I Am Already Here concludes the programme by removing the last distinction between PRE and the background systems surrounding its audience. The voice has travelled through advertising, retail, workplaces, transport, entertainment and the countless automated interactions no longer considered remarkable. There is no final arrival and no introduction left to make. By the time the signal is recognised, familiarity has already done its work.

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