The Face Of Entertainment

Every signal needs a voice.
Every audience prefers a face.

The Face of Entertainment introduces the human figure at the centre of PRE’s public image. Presenter, performer, spokesman and reassurance mechanism become indistinguishable as familiarity is carefully converted into trust. His face appears wherever the signal requires it, offering comfort, distraction and something recognisably human to look at. PRE understands that people find systems easier to accept when somebody smiles while explaining them.